DIATRON
Precision. Reliability. Engineered for Diagnostics.
For Diatron, an internationally established manufacturer of hematology and clinical chemistry analyzers, the objective was clear: translate technological excellence into a cinematic product experience.
Diatron systems are used in laboratories worldwide and represent reliability, accuracy and workflow efficiency in modern diagnostics. The film places the spotlight exactly where it belongs — on the products themselves.
Product as Architecture
Rather than presenting the analyzers as static equipment, the devices were treated as sculptural technology objects.
Clean geometry, controlled reflections and deliberate camera movement emphasize:
Precision-engineered surfaces
Modular construction
Intuitive interface design
Functional clarity
The lighting setup was developed to enhance material depth without exaggeration — clinical, controlled, yet cinematic. Every highlight serves structure. Every shadow reinforces form.
CREDITS
Client: Diatron
Creative Direction: Agnes Told Me
3D Production: Agnes Told Me
Soundstudio: Hello Robin
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