Oncology in Your Hands
Sales Tools
Translating complex cancer biology into a tangible 3D experience
For a pharmaceutical company in the oncology field, I developed a pair of highly detailed 3D cell models designed as physical communication tools for medical professionals.
The objective was clear: make a complex therapeutic mechanism understandable within seconds — not through slides, but through touch.
From Molecular Concept to Physical Object
I modeled both a cancer cell and its corresponding protein cell entirely in 3D, based on scientific data and mechanism-of-action requirements. Each cell was engineered at approximately the size of a baseball, striking a balance between scientific accuracy and physical presence.
The protein cell was designed as an interactive object: it could be opened to reveal its internal structure. A custom sticker inside explained the key biological components and pathways involved in the treatment mechanism.
Both cells were mounted on transparent pedestals, positioned to visually demonstrate the docking process — illustrating how the new oncology drug interacts at a cellular level.
A Tool for the Field
The final models were produced via high-quality 3D printing and distributed to the company’s sales force. In conversations with physicians, the models served as powerful storytelling devices — turning abstract molecular interactions into a tangible, memorable experience.
By shifting from purely digital explanation to physical interaction, the project enhanced clarity, engagement, and retention.
My Role
3D modeling of both cells and structural components
Development of an openable protein cell with integrated educational layer
Preparation and optimization for 3D printing
Close alignment with medical and marketing teams to ensure scientific accuracy
This project demonstrates how advanced 3D design can extend beyond screen-based visualization — becoming a physical interface between science and understanding.
CREDITS
Client: Havas Life Düsseldorf
3D Production: Agnes Told Me
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