Mounjaro
Mode of Action
What happens inside the body is invisible.
Until you decide to stage it.
For the Mode of Action of Mounjaro, the objective was to translate complex metabolic processes into a visually precise and emotionally accessible 3D narrative.
At the core of the production was the dual GIP and GLP-1 receptor agonism — a mechanism that influences insulin secretion, glucagon regulation and appetite control. Rather than relying on abstract medical diagrams, the biological processes were staged as an immersive microscopic environment.
For the Mode of Action film, the metabolic system becomes a living landscape — a responsive, pulsating environment shaped by signals, receptors and biochemical dialogue.
Instead of illustrating biology, the production translates it into a spatial experience. Cells feel architectural. Receptors become gateways. Hormonal signals move like currents through a finely tuned network.
The dual GIP and GLP-1 receptor activity is not treated as a static fact, but as choreography — a coordinated interplay that influences insulin release, glucagon modulation and appetite regulation. Precision meets rhythm. Science meets cinematic tension.
CREDITS
Client: Havas Life Düsseldorf, Lilly Deutschland
Creative Direction: Agnes Told Me
3D Production: Agnes Told Me
Soundstudio: Hello Robin
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