What started as a single 3D key visual is gradually evolving into an entire series. Something I’m genuinely excited about — and happy to share.

The challenge: to stage the effect of haircare products in a way that makes problem, solution, and transformation instantly understandable at first glance. For now, these are static visualizations — but they would translate beautifully into motion. Who knows what’s next…

With every new visual, the story continued to evolve — and seeing the full series come to life at the point of sale makes it even more rewarding.

A big thank you to everyone involved in this creative process.